Social Media Manager
- Develop creative and engaging social media strategies - Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube, adapting content to suit different channels - Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, etc - Create engaging multimedia content (and/or outsource this effectively) across multiple platforms - Develop, launch and manage new competitions and campaigns that promotes the organisation, the brand and its products - Form key relationships with influencers across the social media platforms - Undertake audience research - Manage and facilitate social media communities by responding to social media posts and developing discussions - Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights, etc - Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity - Analyse competitor activity - Recommend improvements to increase performance - Set targets to increase brand awareness and increase customer engagement - Execute paid campaigns across all social media channels to increase the reach of the brand, increase the engagement, generate leads, increase the audience in the social media handles, etc - Manage a budget for social media activities - Educate other staff on the use of social media and promote its use within your company (in-house roles) - Encourage collaboration across teams and departments
- MBA/PGDM/Advertising/Mass Communication
- A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers - Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques - Knowledge and understanding of algorithms and search engine optimisation - Creative skills for contributing new and innovative ideas - Strong communication and people skills for articulating ideas to colleagues and clients - Leadership qualities to lead and motivate a team - Excellent team working, collaboration and networking skills - Organisational skills, with the capacity to prioritise and work across multiple projects - Project and campaign management skills - The ability to work well under pressure in order to meet deadlines - Skills in data analysis and interpreting statistics - Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers - An eye for detail and the ability to work accurately - Motivation and commitment.
Social Media Manager
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Chembond Chemicals Limited (BSE and NSE: CHEMBOND) is a 45 year old known name in India, manufacturing a
range of specialty chemicals like water treatment, polymers, construction chemicals, high performance
coatings, animal health and industrial biotech products. The company has excellent infrastructure
facilities like a well equipped R & D laboratory, multiple regional offices, and production plants, well
trained personnel and references across several business segments from the best known companies in the
field. Our presence through the various product lines allows us to serve industries across most segments
of manufacturing in India.
Chembond has believed in delivering to customer expectations through continuous investments in innovation and technical services. We strive to deliver value and delight our customers for the money invested by them.